top of page
ATN NewsBlasts

Keeping you up to date with what's happening
in the adventure travel community
Search


Cycling, group trips and 'The Stans': the trends shaping adventure travel in 2026
By Pippa Jacks - Content & Audience Director, TTG Media TTG Media 02 March 2026 Adventure travellers are booking group tours, saddling up for cycling holidays and exploring central Asia like never before this year. Market intelligence and expert views shared at the Adventure Travel Networking Conference last week (26 February) pointed to a promising year for the sector, with 36% of respondents in an adventure travel trade survey feeling more confident about the year ahead, an

Pru Goudie
Mar 94 min read


Water-To-Go; The future of sustainable water filtration - two new products to be launched at ATN26 Conference
By Pru Goudie After 15 years of offering eco friendly filtered water bottles with award-winning, internationally tested and validated nano technology filters, Water-to-Go are launching two new products to expand their product range with different applications and capacity. Both products feature casings and components manufactured from the same sustainable sugarcane waste material that was developed for, and now features in the entire Water-to-Go active range of UK made water

Pru Goudie
Feb 162 min read


Communicating Impact: Why It Matters for Travel Brands and 10 Ways to Communicate It Effectively
by Alexandra Liste Communicating Impact: Why, What, and How This article is inspired by a session presented earlier this year at the...

Alexandra Liste
Jul 1, 20258 min read


It's Time To Celebrate The Cultural Roots Of A Destination
by Elisa Spampinato Marketing a destination, especially on the scale of a nation, requires a multifaceted approach to avoid reducing it...
pru248
Sep 11, 20244 min read


What Does Economic Leakage Mean And How Can We Reduce It?
By Emily Bailey At the annual ATN25 Conference earlier this year in February the topics of economic leakage and community tourism were...

Emily Bailey
Jul 23, 20243 min read


Adventure Travel Leads Express Hope For Carbon Labelling To Become An Industry 'COMMON CURRENCY'
BY SARAH DENNIS Editor (interim) - TTG Media Calls have been reawakened for an industry standard to be carbon labelling products and...

Pru Goudie
Mar 13, 20243 min read


Green Claims Code published; beware of claims about sustainable travel and the risk of greenwashing
By Becky Cackett What is a green claim? It’s a claim that suggests that a product or service is better for the environment, this could be...

Becky Cackett
Aug 3, 20234 min read


Conscientious Consumers Seek Transparency; Tourism Industry Responds
by JoAnna Haugen Today’s consumers expect brands to do more than simply exist. They’re fed up with greenwashing and performative acts....

JoAnna Haugen
Mar 28, 20233 min read


Adventure Travel Networking (ATN23) To Return As Hybrid Event Next Month
BY James Chapple News Editor - TTG Media Ltd The Adventure Travel Networking Conference & Marketplace event (ATN23) will return next...

Pru Goudie
Jan 28, 20232 min read


Water-to-Go Launches New Water Filter Bottle Made Of Sugar Cane, Making Travel Greener!
By Pru Goudie Everyone deserves safe clean water, anywhere, free of single-use plastic that pollutes our environment and Water-To-Go have...

Pru Goudie
Nov 22, 20222 min read


With an Eye on Impact and Sustainability, UK Travel Companies Aim for B Corps Certification
by JoAnna Haugen Fifteen years ago, it was the rare travel company that outlined an animal welfare policy or put protocols in place to...

JoAnna Haugen
Oct 11, 20223 min read


ATN Launches First Media Meetup Event In September, Dedicated To Adventure & Sustainable Travel
By Pru Goudie Adventure Travel Networking (ATN) has launched an exclusive 'ATN Media Meetup" networking event specifically for the...

Pru Goudie
Jul 26, 20223 min read


Sustainability Measures Must Not 'Reduce The Fun' Of Holidays
By Pippa Jacks Group Editor TTG Media Ltd - 07 FEB 2022 Tour operators must make their trips more sustainable while maintaining – or...

Pru Goudie
Feb 11, 20223 min read


Printed travel brochures evolve, but haven’t gone out of style
by JoAnna Haugen Few things elicit wanderlust like vivid images of a lion on the prowl, colourful woven threads in an artisan’s worn...

JoAnna Haugen
Dec 16, 20212 min read


VisitScotland's trade campaign helps influence visitors to enjoy outdoor spaces more respectfully
by JoAnna Haugen In January 2021, VisitScotland became the first national tourism board to declare a climate emergency. It also recently...

JoAnna Haugen
Oct 14, 20213 min read


Exodus launch new NATURE FIRST sustainability commitment, so what does Nature Net Positive mean?
by Pru Goudie As Exodus Travels launch their new Nature Net Positive commitment this week I speak with Kasia Morgan, Head of...

Pru Goudie
Oct 1, 20215 min read
bottom of page
