Adventure Travel Networking (ATN) is delighted to have been appointed to work with Innovation Norway on its annual Global Growth Premium Adventure Traveller programme. This collaboration reflects a shared ambition to strengthen Norway’s position as a leading destination for high-value adventure travel within the UK market.

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Built on long-standing relationships and trust, ATN is the UK’s only dedicated network and events platform for the adventure travel trade. Trusted by over 250 global travel trade members, ATN connects the key players shaping the sector and provides a proven gateway for destinations seeking meaningful engagement and commercial growth.​

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Through this programme, ATN will support Norwegian businesses in developing a deeper understanding of the UK premium adventure traveller - what motivates them, how they book and what they value most. Delivered across a structured three-phase approach, the programme is designed to build commercial capability, strengthen market readiness, and drive more balanced, year-round visitation, with a particular focus on increasing travel during shoulder seasons to support sustained demand beyond peak periods.

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At the heart of ATN’s approach is its highly engaged network of UK-based adventure travel specialists, providing direct access to insight, relationships, and market intelligence essential for sustainable growth in the UK market.

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Ultimately, ATN equips stakeholders with the knowledge, connections and positioning required to succeed, enhancing product appeal, strengthening trade relationships and driving stronger engagement and measurable booking outcomes.

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ATN is actively partnering with destinations on high-level programmes, bringing proven experience, established industry relationships and a deep understanding of the adventure travel trade to every project. Our strength lies in the trust we have built across the sector, working closely with key industry stakeholders, trade partners and national tourism boards.

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​This reputation for credibility and delivery gives destinations confidence in our ability to engage the right

audiences and deliver meaningful commercial outcomes.

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​We welcome conversations with destinations seeking tailored support and invite enquiries regarding bespoke

programmes and strategic initiatives of this nature.

 

CONTACT

pru@adventuretravelnetworking.com to discuss 

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