MORE ABOUT ATN
Our Purpose: For the Trade, by the Trade
Adventure Travel Networking (ATN) is an award-winning UK membership organisation built around two core pillars: connecting the adventure travel community and championing adventure and experiential travel with a positive impact. We bring together tour operators, DMCs, destinations, travel media and industry professionals through industry events, networking opportunities and a thriving membership community.
We're a small but passionate team of travel professionals with decades of combined experience across the adventure travel and events sectors, underpinned by a deep understanding of the UK travel trade.
Built on the belief that our industry is driven by people and relationships, ATN exists to connect, collaborate and create opportunities. United by a shared commitment to responsible tourism and business best practice, we help our members build trusted relationships, share knowledge and grow their businesses, while helping shape the future of adventure travel.
Our vision is simple: to be an organisation that is truly for the trade, by the trade. We value the ideas, insights and experience of our members and believe that by bringing the right people together, we can strengthen our industry, support one another and create lasting, positive change.
Who we are
ATN Organiser
Pru Goudie, ATN founder
What I do:
I've spent more than 30 years working in adventure travel, and I still feel incredibly fortunate to be part of an industry I'm genuinely passionate about.
Over the years, I've worked across tour operating, business development, PR, marketing, events and leadership, giving me a broad perspective on the sector and, more importantly, the opportunity to build lasting relationships with people right across the travel community.
In 2020, I founded Adventure Travel Networking (ATN), bringing together everything I've learned throughout my career and combining my passion for adventure travel with my love of connecting people. Watching introductions turn into valuable business partnerships and lasting friendships is one of the most rewarding parts of what I do.
Launching a new business during one of the travel industry's toughest periods wasn't without its challenges, but thanks to the incredible support of our members and the wider industry, ATN has grown into a thriving, award-winning membership community. I'm incredibly proud of what we've achieved together and remain committed to creating opportunities for our members to connect, collaborate and grow.
When I'm not working:
You'll usually find me planning my next adventure, wild swimming, cooking for friends, watching rugby or enjoying a good glass of wine.
ATN Moderator
Jono Vernon-Powell
What I do:
Having founded the award-winning travel company Nomadic Thoughts (Worldwide Travel) 35 years ago, I continue to enjoy creating memorable travel experiences for clients around the world and remain energised by the fast-moving nature of the adventure travel sector and the opportunities and challenges it brings. In addition to moderating previous ATN Conferences with a strong focus on sustainable travel, I greatly value the knowledge, expertise and experience that so many industry colleagues contribute to ATN events. It’s this shared passion and collaborative spirit that makes the adventure travel community so unique.
When I'm not working:
I am a traveller, blogger, photographer, wannabe yogi and active sportsman who remains available for international selection.
ATN Media Advisor
Meera Dattani
What I do:
I’m a freelance travel journalist, and executive editor at Adventure.com where I commission features from writers/photographers around the world. I focus on community-led tourism, food/cultural heritage, soft adventure, and wildlife/conservation, and have written for National Geographic Traveller, Wanderlust, BBC Travel, Condé Nast Traveller, Evening Standard, the i paper, and others. I’m also a mentor, awards judge, and speak/moderate on panels for the likes of ATN, Women In Travel, IMM, and Destinations. In 2023, I founded TravelWritingWebinars to offer informal training for travel journalists, and am a former Chair/Board Director of the British Guild of Travel Writers.
When I'm not working:
I’m planning my next trip, walking, cooking for family and friends, yoga, reading, talking about ‘writing a book’, and on a constant mission to find new ways to organise my to-do list
Non-Executive Director
Carol Dray
What I do:
I'm an experienced executive and consultant with over three decades of experience leading digital and commercial transformation for global brands. In January 2025, I launched my consultancy, specialising in business, commercial, and digital transformation, with a focus on audience-centric strategy. I've held senior positions across Digital, Sales, Marketing, and Commercial leadership within the travel and tourism, sports, arts, and culture sectors. I have worked with major global brands, including Avis, British Airways, Flight Centre, Lastminute.com, Thomas Cook, Visit Britain/Visit England and The Travel Corporation. My extensive stakeholder experience spans major brands and government departments, including the Department for Culture, Media & Sport and the Department for Education. As a consultant, I am working with several organisations across Technology/AI, Aviation, Attraction and Cultural experiences, as well as ATN, on an advisory, mentoring and project basis.
When I'm not working:
You can find me focusing on my fitness - on my Peloton bike, dancing, running or walking, watching sport, (football, rugby & tennis) or jumping on a plane for my next travel adventure with family & friends!
The Advisor
John Telfer
What I do:
Bringing the experience of the best part of 4 decades in the travel industry, I advise, support and challenge ATN to make it as relevant as possible to tour operators and DMCs. Over the years, I have had the good fortune to have visited over 100 countries through the lens of having a deep professional interest in sustainability, risk management, product development and aviation, along with all the commercial aspects of running a business. Formerly a non-executive director for Hotelplan UK, and Managing Director of Explore Worldwide, I now also advise a number of travel companies and organisations, as well as working with Surrey University School of Hospitality and Tourism Management.
When I'm not working:
Walking randomly across the South of England, learning to cook (thank you Guosto) and not so quietly despairing at UK politics.
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