By Richard Hammond Tourism is a huge wealth creator. We're all familiar with the stats: it's responsible for over 350 million jobs and about 10% of global GDP , plus it creates a significant incentive for protecting cultural heritage and funding conservation of biodiversity. Yet one of the industry's elephants in the room is that there is a huge disconnect between the amount of money that stays in local economies compared with what ‘leaks’ away from the destination to foreign

By Pru Goudie Why understanding your real margins is critical - and how a simple tool can help Running a multi-day active tour business is not for the faint-hearted. Operators juggle logistics, guides, accommodations, transportation, customer expectations, marketing costs, and increasingly unpredictable travel conditions. Many businesses are built on passion - passion for the outdoors, for storytelling, for sharing remarkable places with travellers. But passion alone doesn’t

By Meera Dattani In its sixth year, the Adventure Travel Networking (ATN) Conference took place in London on Thursday 26 th  February. Founded by Pru Goudie, the conference welcomed 160+ delegates for a day of stimulating and interesting panel discussions and networking. ATN26 Conference - Waterloo, Central London “ Between geopolitics, economics and global challenges, the juggling act to evolve as a business is as intriguing as ever ,” said ATN moderator Jono Vernon-Powell

By Pippa Jacks - Content & Audience Director, TTG Media TTG Media 02 March 2026 Adventure travellers are booking group tours, saddling up for cycling holidays and exploring central Asia like never before this year. Market intelligence and expert views shared at the Adventure Travel Networking Conference last week (26 February) pointed to a promising year for the sector, with 36% of respondents in an adventure travel trade survey feeling more confident about the year ahead, an

by Pru Goudie A major new survey from Responsible Travel is sending a clear signal to the tourism industry: accessible travel is no longer a niche concern - it is a mainstream market that remains significantly underserved. The research, conducted with YouGov, found that  two in five UK adults travel with health conditions or accessibility considerations in mind . This figure is far higher than the roughly 25% of the population typically associated with disability statistics,

By Pru Goudie After 15 years of offering eco friendly filtered water bottles with award-winning, internationally tested and validated nano technology filters, Water-to-Go are launching two new products to expand their product range with different applications and capacity. Both products feature casings and components manufactured from the same sustainable sugarcane waste material that was developed for, and now features in the entire Water-to-Go active range of UK made water

By Pippa Jacks - Content & audience director, TTG Media The biggest players in the adventure sector will come together on 26 February for the sixth annual Adventure Travel Networking (ATN) Conference. With TTG Media once again media partner, the full-day conference is aimed at tour operators, specialist travel agents, destinations and other suppliers looking to hear the latest trends and opportunities in experiential and responsible travel. More than 160 travel industry deleg

By Pru Goudie 2025 has been a strong year for travel, with operators across the UK reporting growth, record bookings, and renewed interest in both classic and emerging destinations. As we look ahead to 2026, trends are pointing toward immersive, off-the-beaten-path experiences, wellness and solo travel and a growing emphasis on responsible, culturally enriching journeys. At the same time, businesses are navigating challenges such as climate change, overtourism, and geopolitic

By Travel Trade Consultancy (TTC) A holiday can mean many things. For some, it’s a long-awaited escape to a sunny beach. For others, it’s hiking boots, mountain views, and a sense of adventure. But behind every holiday sits a web of bookings, contracts and of course, accounting entries. Selling travel isn’t straightforward. There are agents, operators, airlines, hotels, DMCs, and payment platforms to wrangle. Add in the fact that a customer might book today for a trip that wo

By Pru Goudie Lemongrass Marketing , ATN Business member and B Corp-certified travel PR and content agency, has released its much-anticipated  Annual Travel Trend Report 2026 , highlighting the key ways travel is changing and what it means for the industry and consumers. We were delighted to share some insights from our own ATN members and report that well-known destinations no longer dominate travellers’ to-visit lists, with members seeing a shift in the destinations travel

By Pru Goudie We're delighted to share all episodes of It’s a Journey: A Sustainable Travel Podcast series recently launched and hosted...

by Pru Goudie In response to the growing challenges of overtourism in Japan, Inside Travel Group and InsideJapan are launching a new...

by Pru Goudie ATN is thrilled to announce that we have partnered with the Adventure Travel Show for their upcoming consumer event in...

by Alexandra Liste Communicating Impact: Why, What, and How This article is inspired by a session presented earlier this year at the...

by Pru Goudie Fiji has a new first-of-its-kind initiative for 2025 -  Loloma Hour  - inviting visitors to spend an hour making a positive...

by Pru Goudie During this ATN tour operator 2025 roundup we take a close look at how the year is tracking so far discussing trends,...

by Shebs Alom If you'd told me five years ago that halal travel would be part of the mainstream tourism conversation, I may have incredulously raised my eyebrows at you. But here we are –2025 – and halal tourism is getting the limelight it deserves and is b ecoming a very profitable niche for businesses - a niche that’s growing faster than many in the industry realise.  What is Halal Tourism? Shebs discovering Burhara in Uzbekistan (photo credit: Shebs Alom) Understanding the

By Pippa Jacks - Editorial Director, TTG Media TTG Media 04 March 2025 Yesterday marked the first day of Global B Corp Month – a month...

By Meera Dattani “When I ask for feedback from ATN events, one word that always comes up is fun.” With these opening words from ATN...

By Pippa Jacks - Editorial Director, TTG Media TTG Media 03 March 2025 Delegates at Adventure Travel Networking’s 2025 conference last...