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Accessible Travel Isn’t Niche — It’s a Multi-Billion Pound Missed Opportunity
by Pru Goudie A major new survey from Responsible Travel is sending a clear signal to the tourism industry: accessible travel is no longer a niche concern - it is a mainstream market that remains significantly underserved. The research, conducted with YouGov, found that two in five UK adults travel with health conditions or accessibility considerations in mind . This figure is far higher than the roughly 25% of the population typically associated with disability statistics,

Pru Goudie
2 days ago3 min read


Water-To-Go; The future of sustainable water filtration - two new products to be launched at ATN26 Conference
By Pru Goudie After 15 years of offering eco friendly filtered water bottles with award-winning, internationally tested and validated nano technology filters, Water-to-Go are launching two new products to expand their product range with different applications and capacity. Both products feature casings and components manufactured from the same sustainable sugarcane waste material that was developed for, and now features in the entire Water-to-Go active range of UK made water

Pru Goudie
Feb 162 min read


Adventure Travel Networking Conference returns for sixth year
By Pippa Jacks - Content & audience director, TTG Media The biggest players in the adventure sector will come together on 26 February for the sixth annual Adventure Travel Networking (ATN) Conference. With TTG Media once again media partner, the full-day conference is aimed at tour operators, specialist travel agents, destinations and other suppliers looking to hear the latest trends and opportunities in experiential and responsible travel. More than 160 travel industry deleg

Pru Goudie
Jan 232 min read


ATN25 Adventure Travel Roundup; 2025 highlights, how travel evolved and what’s coming in 2026
By Pru Goudie 2025 has been a strong year for travel, with operators across the UK reporting growth, record bookings, and renewed interest in both classic and emerging destinations. As we look ahead to 2026, trends are pointing toward immersive, off-the-beaten-path experiences, wellness and solo travel and a growing emphasis on responsible, culturally enriching journeys. At the same time, businesses are navigating challenges such as climate change, overtourism, and geopolitic

Pru Goudie
Dec 16, 20259 min read


FRS 102: The revenue recognition headache you didn’t ask for
By Travel Trade Consultancy (TTC) A holiday can mean many things. For some, it’s a long-awaited escape to a sunny beach. For others, it’s hiking boots, mountain views, and a sense of adventure. But behind every holiday sits a web of bookings, contracts and of course, accounting entries. Selling travel isn’t straightforward. There are agents, operators, airlines, hotels, DMCs, and payment platforms to wrangle. Add in the fact that a customer might book today for a trip that wo

Pru Goudie
Dec 4, 20254 min read


Lemongrass Marketing Launches its 2026 Travel Trend Report: Redefining Travel for Tomorrow
By Pru Goudie Lemongrass Marketing , ATN Business member and B Corp-certified travel PR and content agency, has released its much-anticipated Annual Travel Trend Report 2026 , highlighting the key ways travel is changing and what it means for the industry and consumers. We were delighted to share some insights from our own ATN members and report that well-known destinations no longer dominate travellers’ to-visit lists, with members seeing a shift in the destinations travel

Pru Goudie
Oct 20, 20253 min read


It’s a Journey: A New Podcast Recently Launched that Explores the Future of Sustainable Travel
By Pru Goudie We're delighted to share all episodes of It’s a Journey: A Sustainable Travel Podcast series recently launched and hosted...

Pru Goudie
Oct 9, 20252 min read


InsideJapan Launches Overtourism Strategy, Highlighting Five Under-Touristed Destinations
by Pru Goudie In response to the growing challenges of overtourism in Japan, Inside Travel Group and InsideJapan are launching a new...

Pru Goudie
Sep 12, 20255 min read


ATN Partners With The Adventure Travel Show, The UK's Only Consumer Event Dedicated To Adventure Travel
by Pru Goudie ATN is thrilled to announce that we have partnered with the Adventure Travel Show for their upcoming consumer event in...

Pru Goudie
Jul 31, 20252 min read


Communicating Impact: Why It Matters for Travel Brands and 10 Ways to Communicate It Effectively
by Alexandra Liste Communicating Impact: Why, What, and How This article is inspired by a session presented earlier this year at the...

Alexandra Liste
Jul 1, 20258 min read


Fiji’s Loloma Hour – The World’s First Happy Hour for the Environment
by Pru Goudie Fiji has a new first-of-its-kind initiative for 2025 - Loloma Hour - inviting visitors to spend an hour making a positive...

Pru Goudie
Jun 12, 20253 min read


ATN25 Adventure Travel Roundup; trends, forecasts, the Trump effect and more...
by Pru Goudie During this ATN tour operator 2025 roundup we take a close look at how the year is tracking so far discussing trends,...

Pru Goudie
Jun 11, 20257 min read


Inside the $300 Billion Halal Tourism Boom – What Travel Brands Need to Know!
by Shebs Alom If you'd told me five years ago that halal travel would be part of the mainstream tourism conversation, I may have incredulously raised my eyebrows at you. But here we are –2025 – and halal tourism is getting the limelight it deserves and is b ecoming a very profitable niche for businesses - a niche that’s growing faster than many in the industry realise. What is Halal Tourism? Shebs discovering Burhara in Uzbekistan (photo credit: Shebs Alom) Understanding the

Shebs Alom
May 8, 202510 min read


To B or not to B: is B Corp certification right for your business?
By Pippa Jacks - Editorial Director, TTG Media TTG Media 04 March 2025 Yesterday marked the first day of Global B Corp Month – a month...

Pru Goudie
Mar 13, 20254 min read


ATN25 Conference: The lowdown
By Meera Dattani “When I ask for feedback from ATN events, one word that always comes up is fun.” With these opening words from ATN...

Meera Dattani
Mar 12, 202510 min read


6 reasons adventure travel is set to reach new heights in 2025
By Pippa Jacks - Editorial Director, TTG Media TTG Media 03 March 2025 Delegates at Adventure Travel Networking’s 2025 conference last...

Pru Goudie
Mar 4, 20253 min read


Hotelplan UK publishes its second Planet and People Report
by Pru Goudie Carbon footprints of holidays reduce for a second year, while absolute footprint rises Group celebrates its first B...

Pru Goudie
Jan 27, 20253 min read


ATN25 Conference & Marketplace returns again next February
by Pru Goudie PRESS RELEASE - TTG Media 11 December 2024 This is the only two-day hybrid event of its kind in the UK, that focuses on...

Pru Goudie
Dec 11, 20242 min read


ABTOT announced as ATN Trade Partner and Conference Sponsor for 2025
by Pru Goudie PRESS RELEASE 19 November 2024 Adventure Travel Networking (ATN) are proud to announce a new partnership with ABTOT, as...

Pru Goudie
Nov 19, 20242 min read


How Adventure Tour Operators Can Begin To Implement The United Nations Sustainable Development Goals (SDGs)
By Emily Bailey A growing number of tour operators have begun implementing sustainable tourism strategies based on the United Nations...

Emily Bailey
Nov 19, 20243 min read
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