2025 Market Insights & Adventure Travel Trends

As business accelerates into the New Year we kick off our conference with our ATN25 Market Insights panel session. Our findings are based on a number of bellwether reports conducted, that help us to take the pulse of the industry and gain an understanding of how things are shaping up for adventure travel in 2025.

​

In Conversation With Bruce Poon Tip - founder of G Adventures

Lyn Hughes is joined by entrepreneur, leader and philanthropist, Bruce Poon Tip, for an intimate fireside chat, exploring how he grew G Adventures from a small start up in a garage in Toronto to a leader in the adventure space.

​

All aboard the train

Operators are increasingly offering rail travel as an option for European product but there are challenges, such as multiple tickets, pricing, ticketing windows, bottlenecks at border controls, plus the additional challenges presented by the forthcoming EES and ETIAS.

​

Geopolitics and the Impact on Adventure Travel 

Geopolitics is already impacting how and where we travel. In this presentation, Lloyd Figgins will identify the key areas of concern and explore ways we can reduce the impact of global threats on our business and customers.

​​

Communicating Impact: Why, What, and How

Sustainability expert Holly Tuppen and Founder & CEO of B Corp PR agency Lemongrass Marketing, Mirjam Peternek McCartney, will lead us through a presentation outlining why communicating impact is so important but more challenging than ever.

​

To B or Not To B

So many travel businesses are signing up to B Corp certification but is it worth the time and investment? Does the fact that so many are signing up to it, devalue its currency? Are there alternatives worth considering, if so, what are they?

​.​

From Clicks to Compass: Technology’s Impact on the Adventure Traveller’s Journey

Recent technological advancements have transformed the entire customer journey in adventure travel, from inspiration to the final experience. With AI's potential to disrupt traditional business models can the industry adapt?

​

Driving impact through the power of behaviour change techniques 

Did you know that you can advance sustainability (and improve your bottom line) by harnessing the power of human psychology? BehaviorSMART present its unique behaviour-based techniques to tackle this subject.

​

Marketing Adventure Travel in 2025 - who, how and what?

Adventure travel is more just a holiday type; it’s a lifestyle. Join us as we delve into the hearts and minds of the adventure traveller, explore the most effective channels to reach them.​​​

​​

Beyond the Bedrock of Traditional Tourism

In this panel session we discuss how Jordan, South Africa and Rwanda are building on the bedrock of traditional tourism, and offering new and exciting adventure experiences to travellers.​​​