Register for the
2026 Marketplace!
Supplier/Buyer Marketplace Day - Tuesday 24 February 2026
Now in its sixth year, our flagship 2-day hybrid event #ATN26 Conference and Marketplace will take place on Tuesday 24 February & Thursday 26 February 2026. This is the only 2-day event of its kind held in the UK that focusses directly on adventure and experiential travel with a positive impact.
We kick-off the Conference & Marketplace event on Tuesday 24 February with a buoyant supplier/buyer marketplace including pre-scheduled online meetings.
We have chosen to keep the supplier/buyer marketplace as a ‘virtual’ event for three reasons:​
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1. It's more inclusive and affordable for the trade to participate
2. We bring together a global audience whilst keeping our carbon footprint down 🌱
3. It's one afternoon of meetings, time efficient and accessible to all
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The marketplace is followed by an in-person conference held in Central London on Thursday 26 February. With a topical agenda this sold-out conference brings over 160 influential travel trade members together to do business and debate the most pressing industry issues affecting the adventure travel sector.
The Marketplace day will be on Tuesday 24 February with pre-scheduled meetings of 20-minutes allowing enough time for up to 12 meetings between suppliers/buyers.
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Marketplace Timeline
Thursday 16 October 2025 - Registration opens
Thursday 12 February 2026 - Appointment scheduling opens 12:00 midday
Monday 23 February 2026 - Appointment scheduling closes 10:00
Tuesday 26 February 2026 - Marketplace meetings take place 11:30 - 17:30
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Information on the Marketplace & Meetings
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The marketplace is virtual and online meetings take place via an 'easy to use' platform
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The marketplace will operate between approx. 11:30 to 17:30 GMT on Tuesday 24 February allowing for multiple meetings between buyers and suppliers
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Meetings are 20-minutes with a 5-minute break in between each meeting allowing time for notes
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There will be two coffee breaks scheduled throughout the afternoon allowing time for refreshments
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Meeting are pre-scheduled between suppliers/buyers
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Both buyers and suppliers will create their own profiles via the virtual platform and meetings can be requested prior to the Marketplace opening
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Exhibitors will create their own company profile on the platform including
- Company name, logo & website
- Description of your company, history of trading and your company values
- What adventure activities you offer
- Any new products for 2026
- Type of buyers you are looking to meet with
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Buyers will create their own company profile on the platform including
​- Company name, logo & website
- Description of their company and what they offer
- Type of adventure activity they are looking to buy
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The marketplace will open for appointment scheduling approx. 10-days before the day of the marketplace (Thursday 12th February 2026)
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Exhibitors and buyers can communicate through the platform and start a ‘chat’ with each other and request appointments accordingly
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Both exhibitors and buyers can request meetings; the meetings can be accepted or rejected by both exhibitors and buyers, with the opportunity to communicate
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The appointment system will remain open up until the day the Marketplace takes place
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Meetings will start at 12:00 GMT on Tuesday 24 February 2026 and run through until approx. 17:30 GMT
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There will be two 20-min refreshment breaks throughout the course of the afternoon
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There will be time for approximately 12 meetings throughout the marketplace
Marketplace Exhibitors - Tuesday 24 February 2026
If you are a DMC, Tourist Board, unique accommodation provider or offer experiential & adventure travel experiences then you can apply to attend as an exhibitor in the marketplace. This is your opportunity to have multiple meetings with UK Tour Operators all specialising in adventure and experiential travel. There is the option to just attend the Marketplace Meetings only, if you are not able to attend the in-person Conference on Thursday.
All exhibitors need to apply to attend and will be qualified before accepted.
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The Marketplace for Exhibitors is now OPEN!
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Marketplace Buyers - Tuesday 24 February 2026
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Buyers participating in the marketplace with pre-scheduled appointments attend free. All buyers will need to register in advance for qualification before being accepted.
All buyers will need to commit to a minimum of eight meetings and multiple buyers from companies can apply. This is the ideal chance for Product, Operations, Marketing and Sustainability teams to visit the Marketplace.
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There is a limited number of places for buyers to attend the conference ATN26 conference, taking place in Central London on Thursday 26 February. There is one place allocated per company and a full schedule of meetings must be booked. Please indicate on the registration form if you wish to be considered to attend the conference.​​
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The Marketplace for Buyers is now OPEN!
Conference & Ticket Sales - Thursday 26 February 2026
The conference is taking place as a live in-person event in Waterloo, Central London, tickets are on sale now.
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TICKETS ON SALE NOW!
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