Information for the
2027 Marketplace!
Supplier/Buyer Marketplace Day - Tuesday 23 February 2027
Now in its seventh year, our flagship 2-day hybrid event #ATN27 Conference and Marketplace will take place on Tuesday 23 February & Thursday 25 February 2027. This is the only 2-day event of its kind held in the UK that focusses directly on adventure and experiential travel with a positive impact.
We kick-off the Conference & Marketplace event on Tuesday 23 February with a buoyant supplier/buyer marketplace including pre-scheduled online meetings.
We have chosen to keep the supplier/buyer marketplace as a ‘virtual’ event for three reasons:
1. It's more inclusive and affordable for the trade to participate
2. We bring together a global audience whilst keeping our carbon footprint down 🌱
3. It's one afternoon of meetings, time efficient and accessible to all
The marketplace is followed by an in-person conference held in Central London on Thursday 25 February. With a topical agenda this sold-out conference brings over 160 influential travel trade members together to do business and debate the most pressing industry issues affecting the adventure travel sector.
The Marketplace day will be on Tuesday 23 February with pre-scheduled meetings of 20-minutes allowing enough time for up to 12 meetings between suppliers/buyers.
Marketplace Timeline
Thursday 01 October 2026 - Registration opens
Thursday 11 February 2027 - Appointment scheduling opens 12:00 midday
Monday 22 February 2027 - Appointment scheduling closes 10:00
Tuesday 23 February 2027 - Marketplace meetings take place 11:30 - 17:30
Information on the Marketplace & Meetings
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The marketplace is virtual and online meetings take place via an 'easy to use' platform
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The marketplace will operate between approx. 11:30 to 17:30 GMT on Tuesday 23 February allowing for multiple meetings between buyers and suppliers
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Meetings are 20-minutes with a 5-minute break in between each meeting allowing time for notes
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There will be two coffee breaks scheduled throughout the afternoon allowing time for refreshments
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Meeting are pre-scheduled between suppliers/buyers
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Both buyers and suppliers will create their own profiles via the virtual platform and meetings can be requested prior to the Marketplace opening
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Exhibitors will create their own company profile on the platform including
- Company name, logo & website
- Description of your company, history of trading and your company values
- What adventure activities you offer
- Any new products for 2027
- Type of buyers you are looking to meet with
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Buyers will create their own company profile on the platform including
- Company name, logo & website
- Description of their company and what they offer
- Type of adventure activity they are looking to buy
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The marketplace will open for appointment scheduling approx. 10-days before the day of the marketplace (Thursday 11th February 2027)
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Exhibitors and buyers can communicate through the platform and start a ‘chat’ with each other and request appointments accordingly
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Both exhibitors and buyers can request meetings; the meetings can be accepted or rejected by both exhibitors and buyers, with the opportunity to communicate
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The appointment system will remain open up until the day the Marketplace takes place
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Meetings will start at 12:00 GMT on Tuesday 23 February 2027 and run through until approx. 17:30 GMT
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There will be two 20-min refreshment breaks throughout the course of the afternoon
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There will be time for approximately 12 meetings throughout the marketplace
Marketplace Buyers - Tuesday 23 February 2027
Buyers participating in the marketplace with pre-scheduled appointments attend free. All buyers will need to register in advance for qualification before being accepted.
All buyers will need to commit to a minimum of eight meetings and multiple buyers from companies can apply. This is the ideal chance for Product, Operations, Marketing and Sustainability teams to visit the Marketplace.
There is a limited number of places for buyers to attend the conference ATN27 conference, taking place in Central London on Thursday 26 February. There is one place allocated per company and a full schedule of meetings must be booked. Please indicate on the registration form if you wish to be considered to attend the conference.
Registration for Buyers is opening 1st October 2026
Marketplace Exhibitors - Tuesday 23 February 2027
If you are a DMC, Tourist Board, unique accommodation provider or offer experiential & adventure travel experiences then you can apply to attend as an exhibitor in the marketplace. This is your opportunity to have multiple meetings with UK Tour Operators all specialising in adventure and experiential travel. There is the option to just attend the Marketplace Meetings only, if you are not able to attend the in-person Conference on Thursday.
All exhibitors need to apply to attend and will be qualified before accepted.
Registration for Marketplace Exhibitors is opening 1st October 2026
Conference & Ticket Sales - Thursday 25 February 2027
The conference is taking place in Waterloo, Central London
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Registration 09:15 to 10:00
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Conference 10:00 to 17:15
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Networking drinks reception 17:30 to 19:30
TICKETS ON SALE SOON