By Pru Goudie Lemongrass Marketing’s 2027 Travel Trend Report highlights a shift away from packed itineraries and bucket lists towards deeper experiences, human connection and more intentional travel. Lemongrass Marketing, an ATN Business member and B Corp-certified travel PR and content agency, has released its 2027 Travel Trend Report, identifying 15 trends set to shape the travel industry over the next 12 months. The findings point to a growing desire for slower, more rewa

By Meera Dattani Indigenous tourism is on the rise. But how can adventure travel tour operators ensure the experiences they book for clients are rooted in genuine cultural exchange, rather than ‘othering’ or exploitative practices? Following ATN’s panel discussion at February’s annual conference, we ask Indigenous tourism experts what good practice looks like. Credit Indigenous Tourism BC & Point Blank Photography | Takaya Tours If you’re an adventure tour operator looking to

By Pru Goudie Last week I had the opportunity to present at an Innovation Norway event, alongside PwC, whose latest travel industry research provides valuable context for many of the trends currently being reported by ATN members across the adventure travel sector. Image credit: Rhys Beddoe, SwimTrek, Trotting Soles, Inside Travel PwC's May 2026 travel trade survey highlights an industry navigating a complex landscape of rising costs, geopolitical uncertainty and increasing p

By Pru Goudie The spring ATN Media Meetup took place this week in Whitechapel on a beautiful summer evening, in a location boasting panoramic views over London. ATN hosts these events each spring and autumn, providing an opportunity for leading travel media, tourism boards and operators to come together and share the latest stories and insights over drinks and canapés. ATN Media Meetup event - April 2026 The opening panel, moderated by Lyn Hughes of Wanderlust Magazine, inclu

By Pru Goudie 2025 has been a strong year for travel, with operators across the UK reporting growth, record bookings, and renewed interest in both classic and emerging destinations. As we look ahead to 2026, trends are pointing toward immersive, off-the-beaten-path experiences, wellness and solo travel and a growing emphasis on responsible, culturally enriching journeys. At the same time, businesses are navigating challenges such as climate change, overtourism, and geopolitic

By Pru Goudie Lemongrass Marketing , ATN Business member and B Corp-certified travel PR and content agency, has released its much-anticipated Annual Travel Trend Report 2026 , highlighting the key ways travel is changing and what it means for the industry and consumers. We were delighted to share some insights from our own ATN members and report that well-known destinations no longer dominate travellers’ to-visit lists, with members seeing a shift in the destinations travel

by Pru Goudie ATN is thrilled to announce that we have partnered with the Adventure Travel Show for their upcoming consumer event in...

by Pru Goudie Travel group gives over £1.25 million to sustainability initiatives and charitable projects Latest audit shows progress in...

by Pru Goudie Real women, real stories and real impact; The World Female Ranger Awards, spearheaded by international NGO, How Many...

By Becky Cackett What is a green claim? It’s a claim that suggests that a product or service is better for the environment, this could be...

by JoAnna Haugen When it comes to sustainable travel, the writing seems to be on the wall: Four out of five global travellers say...

by JoAnna Haugen Today’s consumers expect brands to do more than simply exist. They’re fed up with greenwashing and performative acts....

BY James Chapple News Editor - TTG Media Ltd The Adventure Travel Networking Conference & Marketplace event (ATN23) will return next...

By David Whitley No-one ever forgets their first encounter with a whale shark on Western Australia’s Ningaloo Reef. The gentle giant...

by JoAnna Haugen Not all travellers need a 24/7 itinerary spelled out in fine detail and a tour guide to lead them through their trip....

By Pru Goudie As we approach the European summer, short-haul travel appears to be back, but what challenges are we facing, and what about...

By Pru Goudie We have long known the havoc and devastation wreaked on the travel industry with the COVID-19 pandemic and the profound and...

By Pippa Jacks Group Editor TTG Media Ltd - 07 FEB 2022 Demand for adventure travel in the UK is set to continue even once more of the...

By Pippa Jacks Group Editor TTG Media Ltd - 07 FEB 2022 Travel companies with an older, more affluent customer bases will be in the...

By Rob Gill News Reporter TTG Media Ltd The Adventure Travel Networking Conference and Marketplace is to return as a “hybrid” event in...