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ATN25 Adventure Travel Roundup; 2025 highlights, how travel evolved and what’s coming in 2026
By Pru Goudie 2025 has been a strong year for travel, with operators across the UK reporting growth, record bookings, and renewed interest in both classic and emerging destinations. As we look ahead to 2026, trends are pointing toward immersive, off-the-beaten-path experiences, wellness and solo travel and a growing emphasis on responsible, culturally enriching journeys. At the same time, businesses are navigating challenges such as climate change, overtourism, and geopolitic

Pru Goudie
Dec 16, 20259 min read


Lemongrass Marketing Launches its 2026 Travel Trend Report: Redefining Travel for Tomorrow
By Pru Goudie Lemongrass Marketing , ATN Business member and B Corp-certified travel PR and content agency, has released its much-anticipated Annual Travel Trend Report 2026 , highlighting the key ways travel is changing and what it means for the industry and consumers. We were delighted to share some insights from our own ATN members and report that well-known destinations no longer dominate travellers’ to-visit lists, with members seeing a shift in the destinations travel

Pru Goudie
Oct 20, 20253 min read


It’s a Journey: A New Podcast Recently Launched that Explores the Future of Sustainable Travel
By Pru Goudie We're delighted to share all episodes of It’s a Journey: A Sustainable Travel Podcast series recently launched and hosted...

Pru Goudie
Oct 9, 20252 min read


InsideJapan Launches Overtourism Strategy, Highlighting Five Under-Touristed Destinations
by Pru Goudie In response to the growing challenges of overtourism in Japan, Inside Travel Group and InsideJapan are launching a new...

Pru Goudie
Sep 12, 20255 min read


ATN Partners With The Adventure Travel Show, The UK's Only Consumer Event Dedicated To Adventure Travel
by Pru Goudie ATN is thrilled to announce that we have partnered with the Adventure Travel Show for their upcoming consumer event in...

Pru Goudie
Jul 31, 20252 min read


Communicating Impact: Why It Matters for Travel Brands and 10 Ways to Communicate It Effectively
by Alexandra Liste Communicating Impact: Why, What, and How This article is inspired by a session presented earlier this year at the...

Alexandra Liste
Jul 1, 20258 min read


ATN25 Adventure Travel Roundup; trends, forecasts, the Trump effect and more...
by Pru Goudie During this ATN tour operator 2025 roundup we take a close look at how the year is tracking so far discussing trends,...

Pru Goudie
Jun 11, 20257 min read


Inside the $300 Billion Halal Tourism Boom – What Travel Brands Need to Know!
by Shebs Alom If you'd told me five years ago that halal travel would be part of the mainstream tourism conversation, I may have incredulously raised my eyebrows at you. But here we are –2025 – and halal tourism is getting the limelight it deserves and is b ecoming a very profitable niche for businesses - a niche that’s growing faster than many in the industry realise. What is Halal Tourism? Shebs discovering Burhara in Uzbekistan (photo credit: Shebs Alom) Understanding the

Shebs Alom
May 8, 202510 min read


To B or not to B: is B Corp certification right for your business?
By Pippa Jacks - Editorial Director, TTG Media TTG Media 04 March 2025 Yesterday marked the first day of Global B Corp Month – a month...

Pru Goudie
Mar 13, 20254 min read


Real Women, Real Stories, Real Impact. World Female Ranger Week amplifies the voices of female wildlife rangers on a global stage!
by Holly Budge World Female Ranger Week on June 23-30, 2024 This pioneering global awareness week, spearheaded by international NGO, How...

Holly Budge
Jun 11, 20245 min read


Three Reasons to Create Sustainable Products Travellers Want
by JoAnna Haugen When it comes to sustainable travel, the writing seems to be on the wall: Four out of five global travellers say...

JoAnna Haugen
May 10, 20233 min read
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