By Pru Goudie Last week I had the opportunity to present at an Innovation Norway event, alongside PwC, whose latest travel industry research provides valuable context for many of the trends currently being reported by ATN members across the adventure travel sector. Image credit: Rhys Beddoe, SwimTrek, Trotting Soles, Inside Travel PwC's May 2026 travel trade survey highlights an industry navigating a complex landscape of rising costs, geopolitical uncertainty and increasing p

By Travel Trade Consultancy (TTC) As a valued Business Member of the ATN community, Travel Trade Consultancy (TTC) is committed to helping travel businesses stay ahead of regulatory requirements and navigate the complexities of the ATOL scheme with confidence. Image provided by Travel Trade Consultancy To support ATN members, TTC has developed a practical short course designed to demystify the renewal process, strengthen compliance knowledge and help businesses avoid the comm

By Pru Goudie The spring ATN Media Meetup took place this week in Whitechapel on a beautiful summer evening, in a location boasting panoramic views over London. ATN hosts these events each spring and autumn, providing an opportunity for leading travel media, tourism boards and operators to come together and share the latest stories and insights over drinks and canapés. ATN Media Meetup event - April 2026 The opening panel, moderated by Lyn Hughes of Wanderlust Magazine, inclu

By Richard Hammond Tourism is a huge wealth creator. We're all familiar with the stats: it's responsible for over 350 million jobs and about 10% of global GDP , plus it creates a significant incentive for protecting cultural heritage and funding conservation of biodiversity. Yet one of the industry's elephants in the room is that there is a huge disconnect between the amount of money that stays in local economies compared with what ‘leaks’ away from the destination to foreign

by Pru Goudie A major new survey from Responsible Travel is sending a clear signal to the tourism industry: accessible travel is no longer a niche concern - it is a mainstream market that remains significantly underserved. The research, conducted with YouGov, found that two in five UK adults travel with health conditions or accessibility considerations in mind . This figure is far higher than the roughly 25% of the population typically associated with disability statistics,

By Pru Goudie 2025 has been a strong year for travel, with operators across the UK reporting growth, record bookings, and renewed interest in both classic and emerging destinations. As we look ahead to 2026, trends are pointing toward immersive, off-the-beaten-path experiences, wellness and solo travel and a growing emphasis on responsible, culturally enriching journeys. At the same time, businesses are navigating challenges such as climate change, overtourism, and geopolitic

By Pru Goudie Lemongrass Marketing , ATN Business member and B Corp-certified travel PR and content agency, has released its much-anticipated Annual Travel Trend Report 2026 , highlighting the key ways travel is changing and what it means for the industry and consumers. We were delighted to share some insights from our own ATN members and report that well-known destinations no longer dominate travellers’ to-visit lists, with members seeing a shift in the destinations travel

By Pru Goudie We're delighted to share all episodes of It’s a Journey: A Sustainable Travel Podcast series recently launched and hosted...

by Pru Goudie In response to the growing challenges of overtourism in Japan, Inside Travel Group and InsideJapan are launching a new...

by Pru Goudie ATN is thrilled to announce that we have partnered with the Adventure Travel Show for their upcoming consumer event in...

by Alexandra Liste Communicating Impact: Why, What, and How This article is inspired by a session presented earlier this year at the...

by Pru Goudie During this ATN tour operator 2025 roundup we take a close look at how the year is tracking so far discussing trends,...

by Shebs Alom If you'd told me five years ago that halal travel would be part of the mainstream tourism conversation, I may have incredulously raised my eyebrows at you. But here we are –2025 – and halal tourism is getting the limelight it deserves and is b ecoming a very profitable niche for businesses - a niche that’s growing faster than many in the industry realise. What is Halal Tourism? Shebs discovering Burhara in Uzbekistan (photo credit: Shebs Alom) Understanding the

By Pippa Jacks - Editorial Director, TTG Media TTG Media 04 March 2025 Yesterday marked the first day of Global B Corp Month – a month...

by Holly Budge World Female Ranger Week on June 23-30, 2024 This pioneering global awareness week, spearheaded by international NGO, How...

by JoAnna Haugen When it comes to sustainable travel, the writing seems to be on the wall: Four out of five global travellers say...