By Pru Goudie Last week I had the opportunity to present at an Innovation Norway event, alongside PwC, whose latest travel industry research provides valuable context for many of the trends currently being reported by ATN members across the adventure travel sector. Image credit: Rhys Beddoe, SwimTrek, Trotting Soles, Inside Travel PwC's May 2026 travel trade survey highlights an industry navigating a complex landscape of rising costs, geopolitical uncertainty and increasing p

By Pru Goudie As we heard at the recent ATN Consumer Insights webinar adventure travel is on the rise, demand is strong and Brits are...

By Pru Goudie Adventure Travel Networking (ATN) has launched an exclusive 'ATN Media Meetup" networking event specifically for the...