By Pru Goudie Why understanding your real margins is critical - and how a simple tool can help Running a multi-day active tour business is not for the faint-hearted. Operators juggle logistics, guides, accommodations, transportation, customer expectations, marketing costs, and increasingly unpredictable travel conditions. Many businesses are built on passion - passion for the outdoors, for storytelling, for sharing remarkable places with travellers. But passion alone doesn’t
