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Rethinking tourism - focusing on impact and measuring what truly matters.
By Richard Hammond Tourism is a huge wealth creator. We're all familiar with the stats: it's responsible for over 350 million jobs and about 10% of global GDP , plus it creates a significant incentive for protecting cultural heritage and funding conservation of biodiversity. Yet one of the industry's elephants in the room is that there is a huge disconnect between the amount of money that stays in local economies compared with what ‘leaks’ away from the destination to foreign

Richard Hammond
Mar 266 min read


How Adventure Tour Operators Can Begin To Implement The United Nations Sustainable Development Goals (SDGs)
By Emily Bailey A growing number of tour operators have begun implementing sustainable tourism strategies based on the United Nations...

Emily Bailey
Nov 19, 20243 min read


It's Time To Celebrate The Cultural Roots Of A Destination
by Elisa Spampinato Marketing a destination, especially on the scale of a nation, requires a multifaceted approach to avoid reducing it...
pru248
Sep 11, 20244 min read


Three Things Travel Companies Should Know About Responsible Marketing
by JoAnna Haugen If there’s one thing we’ve heard in the tourism industry over the last few years, it’s that “business as usual” is no...

JoAnna Haugen
Jul 9, 20243 min read


With an Eye on Impact and Sustainability, UK Travel Companies Aim for B Corps Certification
by JoAnna Haugen Fifteen years ago, it was the rare travel company that outlined an animal welfare policy or put protocols in place to...

JoAnna Haugen
Oct 11, 20223 min read
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