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Communicating Impact: Why It Matters for Travel Brands and 10 Ways to Communicate It Effectively
by Alexandra Liste Communicating Impact: Why, What, and How This article is inspired by a session presented earlier this year at the...

Alexandra Liste
Jul 18 min read


Three Things Travel Companies Should Know About Responsible Marketing
by JoAnna Haugen If there’s one thing we’ve heard in the tourism industry over the last few years, it’s that “business as usual” is no...

JoAnna Haugen
Jul 9, 20243 min read


Green Claims Code published; beware of claims about sustainable travel and the risk of greenwashing
By Becky Cackett What is a green claim? It’s a claim that suggests that a product or service is better for the environment, this could be...

Becky Cackett
Aug 3, 20234 min read
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