By Pru Goudie Last week I had the opportunity to present at an Innovation Norway event, alongside PwC, whose latest travel industry research provides valuable context for many of the trends currently being reported by ATN members across the adventure travel sector. Image credit: Rhys Beddoe, SwimTrek, Trotting Soles, Inside Travel PwC's May 2026 travel trade survey highlights an industry navigating a complex landscape of rising costs, geopolitical uncertainty and increasing p

By Meera Dattani “When I ask for feedback from ATN events, one word that always comes up is fun.” With these opening words from ATN...

by Pru Goudie PRESS RELEASE - TTG Media 11 December 2024 This is the only two-day hybrid event of its kind in the UK, that focuses on...