By Pru Goudie Last week I had the opportunity to present at an Innovation Norway event, alongside PwC, whose latest travel industry research provides valuable context for many of the trends currently being reported by ATN members across the adventure travel sector. Image credit: Rhys Beddoe, SwimTrek, Trotting Soles, Inside Travel PwC's May 2026 travel trade survey highlights an industry navigating a complex landscape of rising costs, geopolitical uncertainty and increasing p

By Travel Trade Consultancy (TTC) As a valued Business Member of the ATN community, Travel Trade Consultancy (TTC) is committed to helping travel businesses stay ahead of regulatory requirements and navigate the complexities of the ATOL scheme with confidence. Image provided by Travel Trade Consultancy To support ATN members, TTC has developed a practical short course designed to demystify the renewal process, strengthen compliance knowledge and help businesses avoid the comm