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ATN25 Adventure Travel Roundup; 2025 highlights, how travel evolved and what’s coming in 2026
By Pru Goudie 2025 has been a strong year for travel, with operators across the UK reporting growth, record bookings, and renewed interest in both classic and emerging destinations. As we look ahead to 2026, trends are pointing toward immersive, off-the-beaten-path experiences, wellness and solo travel and a growing emphasis on responsible, culturally enriching journeys. At the same time, businesses are navigating challenges such as climate change, overtourism, and geopolitic

Pru Goudie
Dec 16, 20259 min read


FRS 102: The revenue recognition headache you didn’t ask for
By Travel Trade Consultancy (TTC) A holiday can mean many things. For some, it’s a long-awaited escape to a sunny beach. For others, it’s hiking boots, mountain views, and a sense of adventure. But behind every holiday sits a web of bookings, contracts and of course, accounting entries. Selling travel isn’t straightforward. There are agents, operators, airlines, hotels, DMCs, and payment platforms to wrangle. Add in the fact that a customer might book today for a trip that wo

Pru Goudie
Dec 4, 20254 min read


How Adventure Tour Operators Can Begin To Implement The United Nations Sustainable Development Goals (SDGs)
By Emily Bailey A growing number of tour operators have begun implementing sustainable tourism strategies based on the United Nations...

Emily Bailey
Nov 19, 20243 min read
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