By Pru Goudie Why understanding your real margins is critical - and how a simple tool can help Running a multi-day active tour business is not for the faint-hearted. Operators juggle logistics, guides, accommodations, transportation, customer expectations, marketing costs, and increasingly unpredictable travel conditions. Many businesses are built on passion - passion for the outdoors, for storytelling, for sharing remarkable places with travellers. But passion alone doesn’t

by Pru Goudie ATN is thrilled to announce that we have partnered with the Adventure Travel Show for their upcoming consumer event in...

by JoAnna Haugen When it comes to sustainable travel, the writing seems to be on the wall: Four out of five global travellers say...