By Pippa Jacks - Content & Audience Director, TTG Media TTG Media 02 March 2026 Adventure travellers are booking group tours, saddling up for cycling holidays and exploring central Asia like never before this year. Market intelligence and expert views shared at the Adventure Travel Networking Conference last week (26 February) pointed to a promising year for the sector, with 36% of respondents in an adventure travel trade survey feeling more confident about the year ahead, an

by Pru Goudie A major new survey from Responsible Travel is sending a clear signal to the tourism industry: accessible travel is no longer a niche concern - it is a mainstream market that remains significantly underserved. The research, conducted with YouGov, found that  two in five UK adults travel with health conditions or accessibility considerations in mind . This figure is far higher than the roughly 25% of the population typically associated with disability statistics,