Now in its fifth year, our flagship event #ATN25 Conference and Marketplace will take place on Tuesday 25 February & Thursday 27 February 2025. This is the only 2-day event of its kind held in the UK that focusses directly on adventure and experiential travel with a positive impact.

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We kick-off this hybrid event on Tuesday 25 February with a buoyant B2B supplier/buyer marketplace including pre-scheduled online meetings. We have chosen to keep the supplier/buyer marketplace as a ‘virtual’ event for three reasons:

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1. It's more inclusive and affordable for the trade to participate

2. We bring together a global audience whilst keeping our carbon footprint down 🌱

3. It's one afternoon of meetings, time efficient and accessible to all

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The marketplace is followed by an in-person conference held in Central London on Thursday 27 February. With a topical agenda this sold-out conference brings approx. 150 influential travel trade members together to do business and debate the most pressing industry issues affecting the adventure travel sector.

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The ATN25 conference takes place one week before ITB to coincide with those travelling to Europe

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​Now considered the ‘ultimate currency’ adventure & experiential travel is the fastest growing sector in the travel industry. This group of travellers, whose money flows into the local communities, are the early adopters as they seek destinations they are comfortable in travelling to, with local engagement, sustainable practices, outdoor activities and life-enhancing experiences.

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​Over 250+ travel trade members join this two-day event, including UK adventure tour operators, overseas DMCs, Tourist Boards, emerging markets, unique accommodation providers, trade associations, influential industry speakers and key travel media.  

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If you're looking to connect to the UK adventure travel community then this is one event that you won’t want to miss!

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Adventure Travel Networking is owned and organised by Pru Goudie with 28+ years experience in the industry.