Visit Finland - Thomas Kast.jpg

ATN22 Conference Agenda & Tickets

ATN22 Headline Partner
ATN Conference Agenda

The agenda for the ATN23 Conference will be finalised closer to the time, based on input from the adventure travel community. We welcome any feedback you may have on topics to include so please don't hesitate to contact us with suggestions of any pressing issues you feel we should be addressing.


In the meantime you can see the topics covered at the ATN22 conference along with our guest panelists. 

#ATN22 Adventure Liftoff - AGENDA

Spotlight on 2022 & UK Consumer Insights 
On the back of a turbulent 2021 we kick off ATN22 by bringing a collection of adventure tour operators together and with our Moderator, Jono Vernon-Powell, we gain consumer insights from our relevant panel members and discuss how 2022 is shaping up for the UK adventure travel trade. This will be a compelling open and honest discussion and one that all members of the adventure travel community can identify with.

Includes: Roy Barker, Founder of SPIKE Insight; Fiona Marshall, Product Team Lead, Macs Adventure; Mike James, Product & Operations Director, Exodus Travels.

Global Responsibility; How well are we doing?

Is being a responsible tour operator enough? We can’t do anything about ailing emissions but when the planes arrive with our customers that’s when the responsibility with us begins. Are we taking on that responsibility to the extent we should? What are we doing to mitigate and future proof the damage done in destinations. When it comes to responsible travel - is it a logo or a lifestyle? Responsible travel comes with a price tag, so let's have a frank discussion about who pays (if anyone), and how much?

Includes: Michael Edwards, MD at Explore; Chris Haslam, Chief writer of The Sunday Times and Claire Copeman Co-founder at Adventure Tours UK 

How do you solve a problem like Carbon? 
Every business has a carbon footprint, in this panel session we speak with Charlie Cotton, Founder of ecollective about how to be transparent with customers, take ownership of it and come up with a simple plan to reduce year on year in a way that benefits the business and its customers. Learn how your business can start its own carbon reduction journey, after all, the worst thing we can do is to do nothing.

Includes: Charlie Cotton, Founder of ecollective; Kasia Morgan, Head of Sustainability and Community for Exodus Travels


How to Personalise Your Brand Through Video

An introduction into why video works so well for travel, on multiple different levels. We speak with Steven Bollschweiler, Founder of Adventure Visuals about creating a human and emotional connection with your audience and the value of video from the perspective of business goals and challenges. Learn how to implement a strategy for your business that creates multiple pieces of content across all touch points, whilst maximising usage of every day of filming! 

Includes:  Jono Vernon-Powell in conversation with Steven Bollschweiler, Founder of Adventure Visuals.

What's the future for domestic adventure tourism?
It's no secret that the pandemic has created a new market of walkers,; trekkers and cyclists and domestic travel has been on the rise. Moderated by Lyn Hughes, we take a look at the rise in Domestic Tourism amongst British travellers and discuss the longevity of this trend and if it's here to stay. 

Moderated by Lyn Hughes, Founder of Wanderlust Magazine; includes Will Cairns, Director of Active England Tours; Chris Breen, Founder & Managing Director of The Natural Travel Collection; Joanna Reeve, Head of Business Development and Partnerships for Intrepid Travel.

The Value of Nature

We frequently hear about the impacts of climate change, but not always the solutions. This session looks at how protecting and restoring nature is key to solving the climate crisis, and what tourism stakeholders can do to help find solutions. After all, travel is always better with cleaner beaches, healthy rainforests and breathtaking landscapes. An introduction to a topic which is gaining rapid momentum and of key interest to customers. 

Includes: Daniel Turner and Helen Usher, founders of Animondial, and Prue Stone, Group Head of Sustainability, Hotelplan UK.

Marketing - pushing the reset button
With nothing to sell and marketing budgets paused for the main part of 2-years, SEO has gone off a cliff edge. As companies scramble to start from scratch again with reduced teams and limited budgets we ask; is it better to be at the top of the funnel? How can companies improve conversion rates? Moderated by Pippa Jacks from TTG Media we invite our panel of marketing experts to discuss this and more.

Moderated by Pippa Jacks, Group Editor of TTG, includes Matt Cook, Head of Digital at Mr Zen; Tom Dunn, Strategy & Development Director of Wild Dog Design; Matt Illston, MD of Mr Zen.

ATN Partner News 
A lot has changed in the last two years within our company structures and it has most certainly changed 'on the ground'. Throughout the day we hear from our ATN22 Partners and find out about their new adventure product offerings, sustainability commitments and we get the current state of play on their recovery plans, post-pandemic. 
Destinations Include: South Africa, Costa Rica, Belize, Rwanda, Israel, Portugal and Saudi Arabi

Recovering Continents - Africa, Asia & Latin America
With Africa, Asia and Latin America so severely impacted during the pandemic we bring together ATTA, LATA and PATA to discuss how they are beginning to recover and what we can do as an industry to encourage and promote customer confidence to return to these destinations.

Includes: Kate Kenward, MD of ATTA ( African Travel & Tourism Association); Chris Crampton, Chairman of PATA (Pacific Asia Travel Association); Danny Callaghan, CEO of LATA (Latin American Travel Association)

Moderator: Jono Vernon-Powell - Nomadic Thoughts

We are delighted to welcome back Jono as our Moderator for ATN22. Jono is the founder/owner of Nomadic Thoughts, an award winning UK tour operator. He sits on AITO Council, the Industry Issues Committee and Chair of the Climate Crisis Think Tank. He is a leading travel industry blogger, speaker, travel photographer and experienced conference moderator.

 Trade Media Partner
Image Credit: Visit Finland | Photographer Thomas Kast