Image by Kalle Kortelainen

MARKETPLACE: THURSDAY 4th February 2021;  12:00 - 17:00 GMT 

CONFERENCE: FRIDAY 5th February 2021; 12:00 - 17:15 GMT

A Virtual Event
More Information 


The marketplace will be held on the afternoon of Thursday 4th February 2021 to cater to global time differences and will consist of prescheduled meetings between UK key product buyers and suppliers. Timings; 12:00 - 17:00 GMT.


We invite a variety overseas DMCs, Tourist Boards, unique accommodation and experiential product providers to exhibit. Meetings will be 20-minutes in duration and take place privately on a virtual basis. 

An exhibitor page will be added to the website shortly as they confirm.


The conference will be held on the afternoon of Friday 5th February 2021 to cater to global time differences. The agenda is displayed below and will be a combination of engaging and thought-provoking panel sessions, live audience polls and Q&A. Timings; 12:00 - 17:15 GMT.


Conference Programme: 


'Adventure Travel Networking #Reset'


12:00:  WELCOME

Welcome from Pru Goudie, founder of Adventure Travel Networking and Jono Vernon-Powell, our moderator for the afternoon. 

12:10: Welcome Rwanda 

We welcome Visit Rwanda, our headline sponsor for the Marketplace & Conference



We start with highlights from a recent survey that offer insights into how the British adventure traveller intends to holiday in 2021. After a tumultuous 2020 that has brought travel to its knees we engage the expertise of Milena Nikolova, a leading expert in behavioural economics for tourism and sustainability to discuss her interpretation of these findings. Milena explores new traveller behaviour patterns in a COVID world, how behaviour has changed and the knock-on this will have to your business. What changes will you need to adapt as a business to welcome the new adventure traveller?

Panel Discussion: This session is absolutely relevant to all adventure travel companies today and promises to be both engaging and insightful. 

Includes: Expert and Academic Milena Nikolova - Behavior Smart; Roy Barker - SPIKE Marketing; 

Zina Bencheikh - Intrepid Travel; Ashley Toft - KE Adventure Travel and Mickledore Travel


Looking deeper into a COVID world we drill down further and discuss what logistical restrictions might be in place for travellers in 2021/22. We debate the impact these barriers will have on the operation of our businesses, using risk management tools to leverage consumer confidence and how we can best navigate our way through the maze of compliance. 

Panel Session: This will be an interesting and forthright panel session drawn from various sections of advisories within the industry.

Includes: Paul Charles - The PC Agency; Julie Jones - ABTOT; Lloyd Figgins - Travel Risk & Incident Prevention (TRIP) Group

13:25;  ADVENTURE TRAVEL: #reset 

A lively panel discussion where we speak with the founders of both ‘Tourism Declares a Climate Emergency’ and ‘ANIMONDIAL’. Both organisations work closely with global tour operators to prevent making this climate emergency a climate disaster, and to promote a fairer and more resilient society that is kinder to animals, thus mitigating the next pandemic. We invite Explore to share how they have worked with both these organisations to implement their own responsible tourism policies and why this is one of the driving principles at the heart of Explore. Chris Haslam, chief travel writer at the Sunday Times, has a special interest in conservation and will join the panel to share his views. 

Panel Session: Buckle up for a robust panel session that will be both challenging and a disruptor of common thinking / action. What responsible tourism policies do we currently have implemented in our businesses? What is our current role in the problem and how can we form part of the solution to become industry leaders? 

Includes: Alex Narracott - Much Better Adventures; Daniel Turner – ANIMONDIAL; Prue Stone - Explore

Chris Haslam - Chief travel writer at the Sunday Times

14:00:  Coffee Break 

14:20:  NATURE & ACTIVITY: #reset

Tourist Boards are set to play a pivotal role in the recovery of tourism during 2021/22 and this panel session is dedicated to engaging with some participating destinations as we discuss how they welcome the adventure traveller back to their countries. How do they attract travellers back safely, what are they offering the adventure traveller and how do they get their messaging across in a clear and succinct manner?

Panel Session: A visual, open and frank conversation with key take-outs, ideally relevant to those working in the operations and marketing departments of adventure tour operators.

Participating Destinations Include:

  • Juliana Trail, Slovenia; Katja Cuder, Marketing Manager

  • New York State; Markly Wilson, Director of International Marketing

  • Malta Tourist Office; Natalie Swinburne, Trade Marketing Manager, UK & Ireland

  • Saudi Tourism Authority; Samuel Hancock, UK & Ireland Country Manager

  • Montserrat Tourism Division; Warren Solomon, Director of Tourism


We welcome Visit Rwanda our headline sponsor and take this opportunity to look in depth at this beautiful country whilst covering the political & social background and the vital role that tourism plays in the development of Rwanda today. In this panel session we look at Rwanda Today, Rwandan Adventure 
and Tourism & Conservation. We speak directly with Ariella Kageruka, Head of Tourism and Conservation Department at the Rwanda Development Board. We discuss the conservation effort in the Nyungwe National Park and Akagera National Park and how tourism and conservation can work hand in hand. We continue our conversation with Steve Venton, the founder of Kingfisher Journeys, a DMC based in Rwanda to discuss the opportunities of working in Rwanda. 

Panel Session: In conversation with Ariella Kageruka from the Rwanda Development Board and guests.

15:25:  MARKETING HUB: #reset 

It's true to say that regardless of the size of your business BC (before COVID) all travel businesses are starting 2021 as far smaller companies. Battered, bruised and cash strapped we need to find new innovative ways to trade through 2021 and marketing is key to our success. This session looks at how we can get going again on a shoestring budget, and become more creative in our approach to attracting new customers.

Panel session: Do not miss this panel session, which will offer marketing tactics to help bounce back from zero and set you on the path towards building momentum.

Includes: Steve Rushton - Travel Marketing Systems; Tom Dunn - Wild Dog Design


We welcome a few words from Derek Moore, founder of The Derek Moore Foundation about their aims and current projects.

16:00:  ADVENTURE #onwards 

We welcome Gustavo Timo from the Adventure Travel Trade Association (ATTA) who will provide a snapshot of the protocols they have put in place after the effects of the pandemic on businesses globally. He will offer valuable insights into how adventure travel businesses can expect to operate in 2021 and beyond, with practical steps to help companies cope with these impacts and how to mitigate future disruption. We bring a selection of adventure tour operators and DMCs to participate in this panel session and to discuss final thoughts of what will have been a jam-packed, comprehensive and thought-provoking Adventure Travel Networking conference.

Includes: Gustavo Timo - Adventure Travel Trade Association (ATTA); Fiona Marshall – Macs Adventures; 

Rob Fielding - Discover Adventure; Tullia Caballero - S-cape Travel and SloWays, co-Founder & Director, Derek Moore - The Derek Moore Foundation; Hugh King - battleface

Special thanks to our Moderator: Jono Vernon-Powell - Nomadic Thoughts

Jono is founder/owner of Nomadic Thoughts, an award winning UK tour operator. He sits on AITO Council, the Industry Issues Committee and Chair of the Climate Crisis Think Tank. He is a leading travel industry blogger, speaker, travel photographer and experienced conference moderator.


Your email address is your password. You will only able to join the conference if you have registered.

Who should attend?

This event attracts a number of overseas DMCs, tour operators, unique accommodation providers, tourist boards, marketing & PR agencies, travel agents, service providers as well as a handful of media relevant to the adventure sector. Owners, product and operation directors, various senior management and decision makers will also attend.

Giving back

Adventure Travel Networking (ATN) is giving something back and is immensely proud to be supporting The Derek Moore Foundation set up to promote sustainable economic growth and empowerment in socially and economically disadvantaged communities. A proportion of all sales from the day will be donated; see more


Where? When? What time? Who?  

Here are all the details you need to know!


What the trade say

"The Brighter Group has worked together with Pru for many years and she has always impressed us with her imaginative and creative energy. She’s a true professional who gets things done and great fun
to work with."

Debbie Flynn

Brighter Group Managing Partner

Register your interest now!

Pru Goudie
Tel: +44 (0) 7775 754615
Adventure Travel Networking is owned and organised by Pru Goudie with 28+ years experience in the industry. For more information on Pru visit

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