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ATN22 Conference Agenda & Tickets

ATN22 Headline Partner
ATN22 Conference Details - Friday 4th February 2022
  • The ATN22 Conference is taking place as a HYBRID Event on Friday 4th February 2022

  • The 'ATN22 Conference will start at 11:00 GMT and finish at approximately 17:15 with a 1-hour break for lunch.

  • The Conference includes an evening in-person networking drinks reception between 17:30 and 20:00 

  • The Conference will take place 'live' at the South Africa High Commission, located in Central London 

  • Due to venue capacity limits those able to attend the 'live' Conference will initially be reserved for Exhibitors and Buyers participating in the Marketplace and ATN22 Partners and then by 'invitation only' subject to availability

  • You can apply to join the conference live - see 'Ticket Information' below

  • The Conference will be live-streamed and virtual tickets are available for purchase for £29

  • See more detailed ticket information 

ATN22 Conference Agenda 

Spotlight on 2022 & UK Consumer Insights 
On the back of a turbulent 2021 we kick off ATN22 by bringing a collection of adventure tour operators together and with our Moderator, Jono-Vernon Powell, we gain consumer insights from our relevant panel members and discuss how 2022 is shaping up for the UK adventure travel trade. This will be a compelling open and honest discussion and one that all members of the adventure travel community can identify with.

Includes: Roy Baker, Founder of SPIKE Insight; Fiona Marshall, Product Team Lead, Macs Adventure; Jim Eite, Commercial Director of Travelopia Adventures (Exodus Travels & Headwater)

How do you solve a problem like Carbon? 
Every business has a carbon footprint, in this panel session we speak with Charlie Cotton, Founder of ecollective about how to be transparent with customers, take ownership of it and come up with a simple plan to reduce year on year in a way that benefits the business and its customers. Learn how your business can start its own carbon reduction journey, after all, the worst thing we can do is to do nothing.

Includes: Charlie Cotton, Founder of ecollective; Paul Easto, Founder of Wilderness Group

Global Responsibility; How well are we doing?

Is being a responsible tour operator enough? We can’t do anything about ailing emissions but when the planes arrive with our customers that’s when the responsibility with us begins. Are we taking on that responsibility to the extent we should? What are we doing to mitigate and future proof the damage done in destinations. When it comes to responsible travel - is it a logo or a lifestyle? Responsible travel comes with a price tag, so let's have a frank discussion about who pays (if anyone), and how much?

Includes: Michael Edwards, MD at Explore; Chris Haslam, Chief writer of The Sunday Times and Claire Copeman Co-founder at Adventure Tours UK 

What's the future for domestic adventure tourism?
It's no secret that the pandemic has created a new market of walkers, trekkers and cyclists and domestic travel has been on the rise. Moderated by Lyn Hughes, we take a look at the rise in Domestic Tourism amongst British travellers and discuss the longevity of this trend and if it's here to stay. 

Moderated by Lyn Hughes, Founder of Wanderlust Magazine; includes Will Cairns, Director of Active England Tours

ATN Partner News 
A lot has changed in the last two years within our company structures and it has most certainly changed 'on the ground'. Throughout the day we hear from our ATN22 Partners and find out about their new adventure product offerings, sustainability commitments and we get the current state of play on their recovery plans, post-pandemic. 
Destinations Include: South Africa, Costa Rica, Belize, Rwanda, Israel, Portugal and Saudi Arabia

Marketing - pushing the reset button
With nothing to sell and marketing budgets paused for the main part of 2-years, SEO has gone off a cliff edge. As companies scramble to start from scratch again with reduced teams and limited budgets we ask; is it better to be at the top of the funnel? How can companies improve conversion rates? Moderated by Pippa Jacks from TTG Media we invite our panel of marketing experts to discuss this and more.

Moderated by Pippa Jacks, Group Editor of TTG, includes Matt Cook, Head of Digital at Mr Zen; Tom Dunn, Strategy & Development Director of Wild Dog Design; Matt Illston, MD of Mr Zen.

Effective travel risk management strategies, in order to help protect future travel
The recently published "International Standard for Travel Risk Management ISO31030” gives guidance to global organisations on how to manage the risk(s) to the organisation as a result of undertaking travel. Our expert panel will examine the key aspects of Travel Risk Management covered within the standard and how it can be effectively integrated into company strategy, up to and including its travellers. 

Includes: Lloyd Figgins, CEO the TRIP Group

The Value of Nature

We frequently hear about the impacts of climate change, but not always the solutions. This session looks at how protecting and restoring nature is key to solving the climate crisis, and what tourism stakeholders can do to help find solutions. After all, travel is always better with cleaner beaches, healthy rainforests and breathtaking landscapes. An introduction to a topic which is gaining rapid momentum and of key interest to customers. 

Includes: Daniel Turner and Helen Usher, founders of Animondial, and Prue Stone, Group Head of Sustainability, Hotelplan UK.

Recovering Continents - Africa, Asia & Latin America
With Africa, Asia and Latin America so severely impacted during the pandemic we bring together ATTA, LATA and PATA to discuss how they are beginning to recover and what we can do as an industry to encourage and promote customer confidence to return to these destinations.

Includes: Kate Kenward, MD of ATTA (Africa Travel & Tourism Association); Chris Crampton, Chairman of PATA (Pacific Asia Travel Association); Danny Callaghan, CEO of LATA (Latin American Travel Association)

This agenda is subject to change and not necessarily in the above running order  

Moderator: Jono Vernon-Powell - Nomadic Thoughts

We are delighted to welcome back Jono as our Moderator for ATN22. Jono is the founder/owner of Nomadic Thoughts, an award winning UK tour operator. He sits on AITO Council, the Industry Issues Committee and Chair of the Climate Crisis Think Tank. He is a leading travel industry blogger, speaker, travel photographer and experienced conference moderator.


The Conference is taking place as a hybrid event and there are two types of tickets available;



There will be a 'in-person' conference taking place at South Africa House in central London with a limited capacity of 100 delegates. In-person tickets will be initially by 'invitation only' and reserved primarily for participating ATN22 Partners, Exhibitors, Buyers, and Speakers. There will be very limited tickets remaining for purchase.

  • Tickets are £120 including VAT and include lunch & an evening networking reception.

  • If you are interested in attending the conference in-person click on the 'Attend Conference Live £120' button and register your name & company and we will respond within 24 hours

  • Registration from 10:15; conference starts 11:00 until 17:30

  • Networking drinks reception from 17:30 until 20:00


Tickets include:

Full day of conferencing, lunch and an evening networking drinks reception with South African inspired canapés 



You can join the ATN22 conference on Friday afternoon VIRTUALLY and be part of a topical conference agenda where we work together and get to grips with the challenges our industry has faced during recent times and how we move forward into 2022 with confidence.

Virtual tickets for delegates will be available for those unable to join in-person and these are on sale now (below) at an Earlybird discounted rate of £29 (including VAT). 


CONFERENCE TICKETS - £29 per delegate

Valid until Tuesday 1st February 2022

NB: Delegate tickets will revert to £80 from 1st February 2022




Image Credit: Visit Finland | Photographer Thomas Kast